How AI is shaping the digital signage of the future

AI trends in the digital signage sector 2025

Personalization and real-time customization

AI allows content to be adapted to target groups and situations in real time. For example, a display recognizes whether a young family, a business customer or a technician is passing by - and displays appropriate content. Weather data or current stock levels can also be incorporated into the display. This makes messages more relevant and increases engagement(friendlyway.com).

Automated content creation with generative AI

A major effort in digital signage lies in content production. Generative AI can partially take over this task: Product descriptions, layouts or entire campaigns are created automatically based on real-time data. Retailers are already using this to update regional offers or promotions at all locations simultaneously without manual intervention(azilen.com).

Sensors, IoT and cloud: smart ecosystems

Displays are increasingly being networked with sensors, cameras and other systems. This results in solutions that recognize how many people are in a room, how long they stay there or which content attracts the most attention. In combination with cloud platforms, campaigns can be controlled centrally and optimized locally at the same time(invidis.de).

Immersive technologies: AR, VR and 3D

Digital signage is no longer just seen, but experienced. AR overlays, VR applications or 3D displays offer completely new possibilities for interaction - for example, when customers configure a product in real time or production employees are guided through complex processes via displays(mcubedigital.com).

Sustainability and energy efficiency

In addition to functionality, the focus is also shifting to energy consumption. New generations of LEDs save up to 80% electricity compared to older LCDs. E-paper displays, which consume almost no power when static, are particularly exciting - ideal for use in buildings, in transportation or for changing displays. At ISE 2025, Samsung presented its Color E-Paper: lightweight, energy-saving and centrally controllable(news.samsung.com).

Practical examples: Where digital signage is already working today

• Retail: chains use AI to take local weather data into account in real time for offers - umbrellas when it rains, sunscreen when it's hot. This increases sales and makes content more relevant.
• Smart building: networked displays not only show occupancy plans, but also react to sensor data. Rooms that spontaneously become free can be booked and displayed again immediately.
• Automotive: In showrooms, dealers combine large LED walls with VR elements to make it possible to experience vehicles individually - without having every model physically on site.
• Production: E-paper displays serve as digital bulletin boards that provide employees with up-to-date information at all times - without high power consumption and with centralized updating.

The advantages are obvious: less manual effort, more relevance, better use of data and a clear contribution to sustainability.

Challenges in relation to Beyond Displays

As promising as the technology is, companies must also keep an eye on the challenges:

• Data protection: Systems that work with cameras or sensors must be GDPR-compliant. Transparency and anonymization are crucial.
• Quality assurance: Automatically generated content must be checked to avoid errors or inappropriate messages.
• Costs and integration: Modern hardware such as MicroLED or e-paper is more expensive to purchase. Proper integration into existing IT and building structures is therefore important.
• Complexity: Cloud, IoT and edge environments require a clear concept for security, maintenance and scalability.

Where the journey will take us in the future

Digital signage is evolving from a pure display platform into an intelligent communication tool. Hyper-personalization, automated content, immersive experiences and sustainable technologies will shape the coming years. For companies, this means that investing in flexible, AI-supported systems today not only gives them a head start in terms of efficiency and customer loyalty, but also strengthens their own future viability.

Digital signage at spo-comm

Of course, you can also find a wide range of digital signage devices in our spo-comm Mini-PC range. From CORE 5 Ultra and KUMO PCs to the ONE or BOX series, we have everything your heart desires. Whether for AI applications, point of sale, virtual reality (VR), argumented reality (AR) or video walls - we offer the right solution for your application!

Do you have any questions about our mini PCs or how to use them? Do not hesitate to contact us!