Apprenticeship as a marketing communications specialist

Julia: Hello Chiara and thank you for taking the time for a little interview. You've already finished your training as a marketing communications specialist. Tell us how you came to do this training and why at spo-comm of all companies?

Chiara: Hi Julia :) To be honest, I needed a bit of time after school to figure out what I wanted to do. After some time in sales and an aborted apprenticeship as an event manager, I came across the field of marketing. I have always been interested in and fascinated by advertising and the various media, so this apprenticeship was perfect for me. I came across spo-comm in the traditional way via an online job advertisement. I would say that my trial day simply sparked something. I got on really well with my colleagues and bosses straight away and I also found the work very interesting.

Julia: What was the content of your training?

Chiara: The content at vocational school was wide-ranging, from marketing basics to print advertising and social media. Everything that goes with marketing. My practical activities at spo-comm were more specific. It was mainly about SEO and SEA, i.e. Google Ads, maintaining the website and creating articles for our blog. I was also involved in the design of flyers and various photo shoots. And then I helped with the planning of the trade fair appearance at ISE and was even allowed to fly to Amsterdam. That was a really cool experience  In the beginning, I also supported the sales department by creating quotations and order confirmations. This enabled me to familiarize myself very well with the subject matter of Mini PCs.

Julia: And what tasks are you now taking on in the marketing department?

Chiara: I mainly take care of maintaining the website and social media channels. This means that I make sure that the products are displayed correctly in our online store with photos and their technical details. Secondly, I provide our customers and followers in general with the latest content, from blog articles about our products or company news to behind-the-scenes insights. After I finished my apprenticeship in February, I reduced my working hours to 30 hours a week to have enough time for my Bachelor's degree.

Julia: That's right, you're still studying on the side.

Chiara: Exactly, I'm doing a distance learning Bachelor's degree in Marketing at the iubh. Since I graduated from high school, it was always my goal to study. After I enjoyed my training in marketing so much, I decided to study at iubh. The whole thing takes place completely online and is therefore completely independent of time and place, but it is also very time-consuming and you need a lot of self-discipline and must be able to organize yourself well. I am therefore all the more pleased that I had the opportunity to reduce my working hours at spo-comm and that I am always supported here.

Julia: That sounds really exciting. When do you plan to be finished?

Chiara: The standard period of study is 36 months, i.e. 3 years. Thanks to my IHK training, I was able to have some of the content credited, which shortened my overall study time somewhat, as I no longer had to take certain modules. I started in April 2020, so I should be finished with my studies by the end of 2022.

Julia: How do you actually like it at spo-comm?

Chiara: Very good :) In addition to my tasks in Marketing, which I really enjoy, I also get on really well with my colleagues. We are a colorful mix and it never gets boring, you can always count on support here. I also think it's great that I can contribute my ideas and that we can work independently here.

Julia: And we are delighted that you are part of our team :)

Chiara: I'm just as happy to be here :)

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