Advertima – Artificial intelligence made in Switzerland

13.06.2019

“Advertima enables retailers, brands and media agencies to utilize the full potential of stores as a media channel in their omnichannel retail media strategies. With the help of computer vision and advanced AI technologies, we transform store visitors into digital retail media target groups in real time. Advertima’s In-store Audience Creator integrates seamlessly into any existing retail media ecosystem, enabling performance media capabilities such as real-time targeting, audience analytics and programmatic audience activation. By upgrading existing digital signage and in-store radio systems with 3D sensors, our data provides insight into customer touchpoints at the end of the “funnel” – from the entrance area to the aisle to the checkout. Advertima Vision AG was founded in 2021 in St. Gallen, Switzerland, by retail, media and technology experts to become the market-leading retail media solution for the physical store. Advertima is a fast-growing team that works with clients all over the world.”

Advertima - The artificial intelligence

The Advertima installation consists of a special camera and a high-performance computer. The camera is installed inconspicuously in a display or similar and sends its recordings to the Advertima software solution. The engine is controlled via a so-called EMS, an experience management system. The self-learning software uses computer vision, machine learning and big data to interpret the appearance, movement and context of people in real time. Advertima's customers use the solution in the areas of smart retail, smart signage and smart building in order to distinguish themselves in the following five areas in particular: 360° customer insights, more reach and longer dwell time, more sales, as well as higher customer loyalty and the connection between an online and a physical world. The use of machine learning enables a continuous learning process to take place from existing data that is collected over time. This ensures that content adapts to changing times or trends in society.

By the way: Did you know? Advertima will be giving a presentation at the Nuremberg Digital Festival on July 16, 2019. The event will take place at the spo-comm headquarters under the name "AI AI CAPTAIN! CUDA goes Artificial Intelligence". For half a day, the event itself will be all about NVIDIA's "CUDA" programming technology and the contribution it can make to artificial intelligence. The agenda and all further information on registration can be found here:

Agenda AI AI CAPTAIN!

A mini PC as the basis for computing - powered by NVIDIA GTX 1060

Advertima's real-time analysis calls for high performance. And this is exactly where the digital signage computer from spo-comm, which goes by the name of KUMO IV, comes into its own.
The high-end mini PC feels right at home in the Advertima installation. The KUMO IV's dedicated graphics card, an NVIDIA GTX 1060, makes even resource-hungry visual applications a smooth experience. To meet the high computing requirements of Advertima's self-learning AI, the industrial PC is equipped with an Intel® Core i7-7700T CPU with four cores at 2.9 GHz each, which can be clocked up to 3.8 GHz per core if required.

Résumé - AI made in Switzerland

The minds behind Advertima have made AI into what it is: a unique, self-learning analysis tool to display interest-based content exactly where it is needed. As a partner, spo-comm is looking forward to the future with excitement and is proud to accompany the developers and the rest of the Advertima team on their journey.

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