SmartPixels and spo-comm – Customer Experience 2.0

28.08.2019

SmartPixels is a medium-sized company from France. At the time of its founding, Julien Berta and Jeremy Verdo’s vision was to offer customers a completely new shopping experience. The idea is to give customers the opportunity to customize the design of products at one of the most important touchpoints, the physical point of sale. SmartPixels has been breathing new life into showcases all over the world with its augmented display solution ever since.

The task of the augmented display

With SmartPixels' focus on high-quality goods, such as perfume, shoes or leather goods, the aim from the outset was to create an extended display solution that is just as high-quality and professionally designed as the end customers' products. The brains behind SmartPixels currently hold three patents that guarantee a globally unique shopping experience through a combination of augmented reality and projection mapping. During development, the founders focused in particular on satisfying the high expectations of customers in the luxury goods segment. Accurate projection and the preservation of the material surface in live design have always been a priority in SmartPixels' development work. Due to the precise preparatory work of the projection pioneers, the bar for the technology behind the software is naturally high. A mini PC from spo-comm ensures that zeros and ones do exactly what they are supposed to do.

Customer Experience 2.0 - Which mini PC is right for you?

To meet the high demands of the digital signage market, a mini PC needs two things above all: consistent performance and reliability. The NANO H110 from spo-comm combines precisely these characteristics. An Intel® Core™ i3-7100 processor as the computing unit ensures a smooth application. The Kaby Lake CPU is graphically supported by an Intel® HD Graphics 630 unit. The NANO H110 has capacity for up to 32768 MB SO-DDR4 RAM. We recommend that our customers use a solid-state drive for particularly long-lasting and fail-safe operation. In the case of SmartPixels, a 120 GB SSD was sufficient.

Conclusion

Thanks to SmartPixels, retailers can provide an exclusive shopping experience. Highly photorealistic product visualizations are created by transforming the 3D product data. The possibilities for visualization remain unlimited. To make design for brands more agile, efficient and sustainable, the company relies primarily on digital support to make content and ideas accessible via as many channels as possible.

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