A look back at 2023: 20 years of spo-comm

Résumé of the year 2023

Marketing: Hi Michael and welcome to the annual marketing Q&A! How did the past year go from your perspective?

Michael Sporrer: Well, how did the year go? 2023 continues to be characterized by challenges and complications. But we have also achieved a lot of positive things. For example, we have already brought many aspects of our internal process optimization to a cool level, and I would like to highlight the product launch process in particular. In addition, our product management is now really well established, we have launched many products this year, introduced a new category with the RUGGED Tablet and have even more in the pipeline for 2024.

Discover the RUGGED Tab

Stumbling blocks and hurdles

Marketing: You just mentioned that there were still some challenges this year, can you give us a more detailed insight?

Michael Sporrer: The overall economic situation naturally also has an impact on us, our customers and partners, which we felt in the second half of the year in particular. The shortage of materials is still an issue and causes high costs, although fortunately an improvement is in sight.

New products, ISO certification and strengthening business relationships 

Marketing: I'm sure there were also moments or projects in 2023 that were particularly memorable for you. What do you immediately think of?

Michael Sporrer: Of course, I am particularly proud of everyone involved in the company, who put up with all the hardships even in such challenging years and give their best every day without losing motivation! The biggest highlights included the visit to our partners in Taiwan, where we were able to gather many new impressions and finally strengthen our business relationship in person again. But the launch of our new tablet PC product range, which everyone was so actively involved in, was also a highlight in 2023.  

I am also delighted that we have once again received ISO certification until 2026. It simply stands for quality and certain standards that we meet.

Prospects for 2024

Marketing: Surely there are already plans for the coming year, right? What can you tell us in advance?

Michael Sporrer: Our customers can look forward to updates to almost all of our most popular systems, such as our CORE 2. In general, the topic of new products will play a major role next year, and we also definitely want to expand the tablet variety in our store.  There will also be modular panel PCs as well as an entry-level series for more price-sensitive projects - all in the usual spo-comm quality, of course. We are also working on our internal processes to create greater efficiency.

Customer visits from all over the world

Marketing: On the subject of customer visits - we've just made a few changes there too.

Michael Sporrer: We want to make more and more virtual customer visits possible, both for existing and prospective customers, so that we can show our products even at a distance and talk to each other in person. As visitors, we are also attending more and more trade fairs to meet new partners and visit existing customers.

All in all, we want to strengthen the personal level with customers, partners and interested parties again.

Marketing: That's about it. Thank you for your time and see you next year!