Content & conversions: spo-comm marketing

Our marketing team is currently a colorful mix: our trainee Chiara Murana, two part-time employees Julia Reinhard and Marina Ardatova and Michael Otto, who works full-time. To get to know the team and its tasks better, we asked our colleagues a few questions:

What is your area of responsibility in marketing?

Michael: So far, there has been almost nothing that I haven't come into contact with. As a small team, we support each other wherever we can. My current focus is on SEO and SEA. Content creation, be it references or the creation of landing pages, is also part of my area of responsibility.

Julia: I am mainly responsible for the content. That means I write press releases and blog posts or proofread them. I also take the corresponding photos and edit them. Together with our trainee Chiara, I also take care of our social media accounts, such as Facebook, Twitter and LinkedIn. I also support my colleagues with other marketing topics such as customer surveys, event organization and trade fair preparations.

Chiara: As I'm currently still in training, I'm getting to know every area of marketing. As Julia already mentioned, I mostly take care of social media and the associated blog posts. But my work here also includes sending out newsletters, customer and employee surveys and evaluations.

Marina: I am mainly responsible for processes, project management and analytics. I also support my colleagues in selecting suitable tools, such as CRM or an e-mail marketing platform. However, I am also responsible for day-to-day marketing activities, such as creating presentations and our marketing material.

What did you do before you started at spo-comm?

Michael: I come from a completely different corner. I originally trained as an insurance and finance clerk at a large German insurance company. I quickly realized that it wasn't for me and concentrated on what I liked. That's how I ended up at spo-comm, where I completed a dual degree in business administration.

Julia: I have a Bachelor's degree in German Studies and a Master's degree in Sinology. What does this have to do with mini PCs? Nothing really. Thanks to various internships, I realized at some point that I wanted to do something in the field of marketing and PR. As I've always been interested in technology and innovation, the mini PCs from spo-comm came at just the right time.

Chiara: I graduated from high school in 2016. Through a few part-time jobs, I found out that I wanted to work in marketing. Although I never really had any intersections with IT, I started my training as a marketing communications specialist in September 2017.

Marina: I studied management, sociology and linguistics and communication sciences. I started my career at large market research institutes, then reoriented myself professionally a few years ago and switched to online marketing. After almost two years at a marketing agency in Munich, I joined spo-comm.

What do you like best about your work at spo-comm?

Michael: The marketing department at spo-comm was only actively developed and expanded a few years ago. For us, this means that we have a huge playground where we can let off steam, naturally with brains and responsibility. In this way, employees not only have the opportunity to get to know their strengths and weaknesses, but we can also divide our work efficiently among ourselves.

Julia: I think it's great that we can mostly work completely independently. We can contribute and implement our own ideas and thus constantly improve our processes. That is totally motivating. It's also helpful that I can only work part-time and occasionally from home. This allows me to realize my career and spend a lot of time with my son at the same time.

Chiara: I think it's great that I can be involved in all aspects of marketing during my training - right from the start. I also support my colleagues from Sales where there is time and can thus gain experience in different areas.

Marina: As we are a relatively small team, each of us is involved in a wide variety of marketing topics. This gives you a good overview of the current marketing scene and allows you to choose the focus that suits you best. In general, there is a very informal atmosphere in the company and the management is open to flexible working models. I work partly from home and can therefore combine my work with looking after my daughter.

Which is your favorite PC?

Michael: I currently find our QUADRO P1000 the most exciting. We've only recently started working with the special programming technology called CUDA and I'm excited to see what else, apart from artificial intelligence, can be done with it!

Julia: If I had to choose one, it would probably be the RUGGED GTX1050 Ti. I'm still totally impressed that it's possible to cool such graphics power passively.

Chiara: I would say the KUMO IV. Shortly before I started here, the system was introduced. IT and mini PCs were something completely new for me. My sales colleagues used the KUMO to explain to me how a PC actually works, what components there are and what they are used for.

Marina: My favorite is the WINDBOX III EVO. I find the topic of digital signage really exciting and think that this mini PC can do a great job: Thanks to its technical characteristics, it can be configured flexibly and can operate up to three monitors with the same or different content at the same time.

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