spo-comm at the #nuedigital – Our CUDA experts

Norbert Kuperjans from PC Partner

PC Partner is a leading manufacturer of computer electronics based in Hong Kong. The company's main products are graphics cards, motherboards and mini PCs. As an industry leader, PC Partners utilizes its exceptional research and development capabilities and state-of-the-art manufacturing facilities to continually bring new products and innovations to market. PC Partner's aim is to always be one step ahead of the industry.

Over the course of his career, Norbert Kuperjans has had his fingers in the pie wherever graphics cards were not far away. From his first job at NEC Deutschland GmbH as an application engineer in the field of displays and graphics cards, to technical marketing employee at ATI Technologies (now AMD). In almost 10 years at ATI, Norbert and his team have established the ATI and Radeon brands in the gaming sector and inspired most PC manufacturers to adopt Radeon graphics. In recent years at ATI, he has headed the Technical Marketing division and was an authorized signatory of ATI Technologies Europe GmbH. After ATI no longer marketed graphics cards, but only GPUs, he moved to PC Partner in Hong Kong, the manufacturer of ATI graphics cards. As a business development employee, he was initially able to win PC Partner back for the PC Partner graphics cards at . After a few years, the portfolio was expanded to include graphics cards from NVIDIA. The range was then expanded to include Mini PCs for home and office use and, for the past five years, PCs in the embedded, digital signage and industrial PC sectors. A particular strength here are the PCs with dedicated graphics, with which PC Partner, with its PCP Solutions brand, clearly sets itself apart from the competition. Norbert has been with PC Partner for over 15 years.

Christian Bahrendt from Advertima

Advertima AG was founded in 2016 and today, with its eponymous software, is the leading AI for understanding human behavior in the physical world and engaging customers in real time. Self-learning software uses computer vision, machine learning and big data to interpret the appearance, movement and context of people in real time. Advertima's customers use the solution in smart retail, smart signage and smart building applications to benefit in five main areas: 360° customer insights, more reach and longer dwell time, more sales, higher customer loyalty and the connection between online and a physical world. Advertima's 40 employees, who come from more than 20 nations worldwide, serve clients from offices in Switzerland (St.Gallen, Zurich) and Germany (Berlin).

Christian Bahrendt is Advertima's Product Marketing Manager and heads up market research and marketing communications.
He has more than 10 years of experience in product marketing and project management for technology services. He loves being at the interface between innovation, business units and engineering, which is why he joined Advertima at the beginning of 2017. Here, he can combine his different backgrounds, which range from digital marketing for food retailers to more sophisticated services such as automated data matching or mass customization of clothing. In his past, he was responsible for product marketing for Spreadshirt's long-tail partner business in Europe.

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