Into 2022 with fresh motivation – that was 2021

Delivery capability, component shortages and a summary

spo-comm Marketing: Hello you two! Thank you for once again finding the time to look back on the year with us. Unfortunately, we can't meet live in the meeting room this year either, only virtually, but let's make the best of it. Tell us, how was 2021 for you?

Michael Sporrer: As nobody knew exactly how things would go this year, the order situation was initially unclear due to the past year. We had a premonition of what was to come in terms of component shortages and the pandemic, but nobody knew to what extent. In fact, the current shortage of components affects us more than the pandemic. Fortunately, this was already foreseeable towards the end of last year, which is why we were able to take good precautions and would like to thank our loyal customers. I am very satisfied with the year, we were able to implement many projects, start others and what I am particularly pleased about is that we were able to deliver throughout 2021. On the whole, the year went well despite a few hurdles and we can be proud of how we managed it.

Home office offer and team cohesion

Marketing: Unfortunately, we were not completely spared by Corona this year either - has the pandemic also left its mark this year?

Michael Sporrer: Of course, corona leaves its mark. On a personal level in particular, it became clear that this time is affecting many people. That's why I'm all the more proud of the entire team and say "Thank you!" to all colleagues for your cooperation and team spirit, whether in the home office or on site!

The highlights from 2021 at spo-comm

Marketing: Was there a situation, event or project in 2021 that particularly stuck in your mind?

Michael Sporrer: We had a lot of interesting customer inquiries and projects this year. Whether "standard" requests or those that require image adjustments and a lot of support, there was something for everyone.  And of course our existing customers also play a major role. Due to the challenging circumstances, a great deal of exchange and dialog was necessary. For example, we were able to meet delivery deadlines and our customers continue to be very satisfied with us.

Bernd Moosmüller: But I was also particularly enthusiastic about internal projects. I was really impressed by what our team independently achieved in terms of further expanding key account management.  

2022 - new products and projects

Marketing: Your outlook for the new year. What can we look forward to and what are your goals for 2022?

Michael Sporrer: We have a lot planned for 2022 after last year's rather poor performance in terms of new products. Many new interesting products are equipped with Intel's 11th generation. There will be some successors, but also completely new models for new markets (marketing note: look forward to January when we present this product to you). Internally, we also want to achieve even more professionalization for the entire team by expanding the CRM system. Despite the difficult situation, we naturally want to continue to be able to deliver with good prospects. We are pleased that we can guarantee our customers framework agreements and reliable delivery dates in the new year.

Bernd Moosmüller: I think we can let the cat out of the bag at this point: There will definitely be successors to the WINDBOX III and the KUMO V. We will continue to focus on closer communication with customers and want to further strengthen our dialog with them, both virtually and on site. In addition, Windows 11 compatibility continues to play a major role, it is constantly being tested and we want to be able to offer the operating system (almost) seamlessly by the end of next year. Prices have always been stable over the last few years, but the shortage will make it a challenge to keep prices the same, so we will probably have to tweak them a little.  

The management's favorite PCs

Marketing: The same question we normally ask you in our team introductions. Which is actually your favorite PC?

Bernd Moosmüller: I'm more of the traditional type, for me it's still the WINDBOX II (Pro). A lot of things started with it, the design has remained unchanged for 13 years, it has been constantly adapted to the latest CPU standards and is still in demand and still in the portfolio, which I find very impressive.

Discover WINDBOX II Pro

Michael Sporrer: I love all my computers (laughs), so ours. Everyone has their charm. That's a complex question, but of course the KUMO V stands out because it clearly has our signature look and content and is very impressive with the graphics unit at this size, so the KUMO is the PC I would choose for myself.

Discover the KUMO V