Artificial Intelligence at spo-comm: Support, Not a Replacement

02.09.2026

Artificial intelligence has long been a part of our daily work—including at spo-comm. Whether it’s copywriting or visual content, AI offers many possibilities that we make targeted use of. However, it’s important to us that AI should support, not replace, human work. The results are reviewed and edited by our employees. Responsibility and the final decision always remain with humans.

AI as a Tool to Support Daily Work

AI can assist us with various tasks and, for example, help us create and structure texts. The content suggested by AI is then reviewed and adapted by our employees and supplemented with our expertise.

Careful verification is especially important when it comes to technical topics. AI provides a starting point, but our employees continue to ensure quality and accuracy.

Transparency in AI-Generated Images

AI also opens up entirely new possibilities when it comes to images. When we use AI-generated images, we label them accordingly. In this way, we aim to be transparent about how our visual content was created.

For us, therefore, responsible use of AI involves not only considering what is technically possible, but also ensuring transparency in its use.

Personal contact remains personal

Despite all our enthusiasm for new technologies, there is one thing that AI cannot replace at spo-comm: personal contact.

Some of our mini PCs are designed for use in AI applications—but when it comes to selecting the right system, addressing specific requirements, or working on concrete projects, our human mini PC experts are still here to assist you. So when you call us, you won’t be speaking with an AI chatbot, but with real people who know our products and can provide you with personalized advice.

After all, especially in the B2B sector, experience, consulting, and direct communication with our customers are key components of our work.

Our conclusion: People remain the focus

Artificial intelligence can assist us with many tasks and open up new possibilities. For us, therefore, it is a tool—not a substitute for human decision-making.

We are monitoring the ongoing development of this technology and constantly evaluating where AI can be usefully applied in our day-to-day work. One thing remains unchanged: At spo-comm, the final decision is always made by a human.

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