AI allows content to be adapted to target groups and situations in real time. For example, a display recognizes whether a young family, a business customer or a technician is passing by – and displays appropriate content. Weather data or current stock levels can also be incorporated into the display. This makes messages more relevant and increases engagement(friendlyway.com<\/a>). <\/p>\n\n Automated content creation with generative AI<\/span><\/p>\n\n A major effort in digital signage lies in content production. Generative AI can partially take over this task: Product descriptions, layouts or entire campaigns are created automatically based on real-time data. Retailers are already using this to update regional offers or promotions at all locations simultaneously without manual intervention(azilen.com<\/a>). <\/p>\n\n Sensors, IoT and cloud: smart ecosystems<\/span><\/p>\n\n Displays are increasingly being networked with sensors, cameras and other systems. This results in solutions that recognize how many people are in a room, how long they stay there or which content attracts the most attention. In combination with cloud platforms, campaigns can be controlled centrally and optimized locally at the same time(invidis.de<\/a>). <\/p>\n\n Immersive technologies: AR, VR and 3D<\/span><\/p>\n\n Digital signage is no longer just seen, but experienced. AR overlays, VR applications or 3D displays offer completely new possibilities for interaction – for example, when customers configure a product in real time or production employees are guided through complex processes via displays(mcubedigital.com<\/a>). <\/p>\n\n Sustainability and energy efficiency<\/span><\/p>\n\n In addition to functionality, the focus is also shifting to energy consumption. New generations of LEDs save up to 80% electricity compared to older LCDs. E-paper displays, which consume almost no power when static, are particularly exciting – ideal for use in buildings, in transportation or for changing displays. At ISE 2025, Samsung presented its Color E-Paper: lightweight, energy-saving and centrally controllable(news.samsung.com<\/a>). <\/p>\n\n The advantages are obvious: less manual effort, more relevance, better use of data and a clear contribution to sustainability.<\/p>\n\n As promising as the technology is, companies must also keep an eye on the challenges:<\/p>\n\n Digital signage is evolving from a pure display platform into an intelligent communication tool. Hyper-personalization, automated content, immersive experiences and sustainable technologies will shape the coming years. For companies, this means that investing in flexible, AI-supported systems today not only gives them a head start in terms of efficiency and customer loyalty, but also strengthens their own future viability. <\/p>\n\n Of course, you can also find a wide range of digital signage devices in our spo-comm Mini-PC range. From CORE 5 Ultra<\/a> and KUMO PCs<\/a> to the ONE<\/a> or BOX series<\/a>, we have everything your heart desires. Whether for AI applications, point of sale, virtual reality (VR), argumented reality (AR) or video walls – we offer the right solution for your application! <\/p>\n\n Do you have any questions about our mini PCs or how to use them? Do not hesitate to contact us! <\/p>\n\nPractical examples: Where digital signage is already working today<\/h2>\n\n
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Challenges in relation to Beyond Displays<\/h2>\n\n
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Where the journey will take us in the future<\/h2>\n\n
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Digital signage at spo-comm<\/h2>\n\n